Beth Marie’s Old Fashioned Ice Cream is a local eatery in North Texas. After thoroughly assessing the website’s content, I created a content strategy case study to communicate beneficial changes.
This project was a collaborative effort between myself and Hollisia Breedon. When we made the quantitative list and the heuristic analysis, my partner and I each organized three website tabs. She was unable to continue after her assessment. So, I completed the project on my own.
I assessed the website’s content and pondered its most advantageous structure by and reorganized its information architecture. Next, I used wireframing to reorganize each part of the website with a content-first approach.
I conducted a thorough content audit and made a quantitative list of the entire website, including headings, images, body texts, and links. To understand the audience, I interviewed former employee and shop visitors, and, with that information, created three personas from which to view the website. I then created standards for the website and judged each piece of content by its usability, findability, actionability, accuracy, formatting, and appropriateness for the target audience for the heuristic analysis.
Finally, I developed an omnichannel strategy that provides a step-by-step plan for implementing better content practices over one-month and six-months timeframes.
The content strategy case study for Beth Marie’s provides a valuable and fresh look at the current content. I included thoughts on usability and content quality and suggested how Beth Marie’s might improve the content for various users. Finally, I prepared this information for presentation in a Google Slide deck.
Here are the key artifacts for the project.